"Tweetmiotics" - Using Twitter as a consumer centric research tool

Karina Besprosvan, David Oyarzun

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing.

“Tweetmiotics” – Using Twitter as a consumer centric research tool

Karina BesprosvanChile and LATAM, OMG Research, Chile

David OyarzunDDB, Chile

GENERAL CONTEXT

We are living in a culture of visibility – an environment where it has become normal to have what used to be private, hidden or personal shifted into the public space – sometimes purposefully, sometimes not. The average person's life, thoughts, even bored are captured, broadcasted and glorified – through reality television, social networks, mobile technology – and even by researchers like ourselves. Using the new tools of Web 2.0 to seek fame and fortune, most...

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