Probing the Potential or Seriously Taking the Arts Less Seriously

Peter Walshe
Millward Brown International


INTRODUCTION

A third of the adult population do not go at all to the arts. That is nearly fifteen million people. On the other hand a third claim to have attended at least one type of arts event in the last 12 months. But that leaves the other third (15.7 million people, actually) who split as follows:

Not been for 12 months Stopped going Don't reject
5.5 million 6.2 million 4.0 million
Source: Arts Council/Millward Brown 1992