Probing the Potential or Seriously Taking the Arts Less Seriously

Looks at the people who do not attend the arts (a third of the adult population). Discusses `potential' arts attenders, how they differ from or are similar to actual attenders, and what is important to them.
  

Probing the Potential orSeriously Taking the Arts Less Seriously

Peter Walshe Millward Brown International

INTRODUCTION

A third of the adult population do not go at all to the arts. That is nearly fifteen million people. On the other hand a third claim to have attended at least one type of arts event in the last 12 months. But that leaves the other third (15.7 million people, actually) who split as follows:

Not been for 12 monthsStopped goingDon't reject
5.5 million6.2 million4.0 million
Source: Arts Council/Millward ...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands