Sacred: Outstanding profits thanks to a heavenly new identity

Agency: Elmwood
Client: Sacred
Brand: Sacred
Category: Packaging: Branded food

Executive summary

Outstanding profits thanks to a heavenly new identity

Before

An unremarkable label on a truly remarkable gin

After

A brand identity as opulent and ornate as the spirit itself

Since the launch of the new identity and packaging in November 2011, The Sacred Distillery has gone from strength to strength. Sales revenue is currently increasing at +77% (from £149,665 to £264,749). And the brand has gone from a cottage industry to a major player in the international artisan spirits market.