Publicis and Ogilvy on creativity and innovation - Agencies at the Cannes Lions International Festival of Creativity

Joseph Clift

Conference report discussing two seminars organised by agencies at the 2011 Cannes Lions International Festival of Creativity.

Publicis and Ogilvy on creativity and innovation - Agencies at the Cannes Lions International Festival of Creativity

Joseph Clift

The annual Cannes advertising festival may have dropped the word "advertising" from its name - the official moniker is now the Cannes Lions International Festival of Creativity - but the week-long event remains the single best annual opportunity for agency people from around the world to get together.

In recent years, agencies and agency networks have been reeling from the one-two punch of the global economic downturn and the rapid rise of the conversation web. It seems both have made consumers...

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