Publicis and Ogilvy on creativity and innovation - Agencies at the Cannes Lions International Festival of Creativity
The annual Cannes advertising festival may have dropped the word "advertising" from its name - the official moniker is now the Cannes Lions International Festival of Creativity - but the week-long event remains the single best annual opportunity for agency people from around the world to get together.
In recent years, agencies and agency networks have been reeling from the one-two punch of the global economic downturn and the rapid rise of the conversation web. It seems both have made consumers less willing to listen to ads than before. But seminars from Ogilvy and Publicis suggest the industry is prepared to make the changes necessary to survive in this “new normal” – whether by tapping into the eternal value of creativity, or by reallocating budgets in order to spark innovations.