Missing Children's Society of Canada: The world's most valuable social network

Grey Group Canada Toronto

Advertiser: Missing Children Society Of Canada
Brand: Missing Children's Society of Canada
Country: Canada


The Missing Children Society of Canada (MCSC) is the only organization in Canada committed to the search and rescue of missing kids. They handle an estimated 50,000 reported cases every year and receive no government funding support. As a result, they have limited financial resources for expansive search efforts, let alone advertising to drive awareness and fundraising efforts.

As a result there were four main objectives for the creative work:

  1. Raise MCSC's national profile and brand awareness with three different key targets: a) Law Enforcement b) Corporations c) General Public | Objective: Awareness