Nature Adventure: How Old Spice and Twitch collaborated to make the world's first-ever live-stream, real-life, Internet-controlled video game

This case study describes how US deodorant brand Old Spice connected with its target audience by creating a live-streaming, live-action, user-controlled video game.

Nature Adventure: How Old Spice and Twitch collaborated to make the world's first-ever live-stream, real-life, Internet-controlled video game

Drew Phillips, Britton Taylor and AJ Blumenthal

Campaign details

Brand: Old SpiceBrand owner:Procter & Gamble...