Meteor: Winning Christmas

Publicis QMP

Company profile

One of the largest and most awarded creative advertising agencies in Ireland, Publicis QMP is an affiliated agency of Publicis, the world's third largest and fastest growing advertising network, offering a wide range of services with a reputation for strategic planning and creative excellence.

Working in a manner described as "Collectively More Creative", Publicis QMP work closely with their clients to create and manage ideas through every medium and discipline in the digital age and consistently develop iconic campaigns that have real impact.

Introduction & background

Every Christmas, the top four players in the Irish mobile market – Vodafone, O2, 3 and Meteor – battle it out to see who "wins Christmas".

The reason being simple, Christmas is the biggest sales period of the year and the network that is adjudged to have "won Christmas" is the one that achieves the highest net additions over this key sales period. Traditionally in the month of December Meteor sell twice as many handsets as they do in a standard month.