Dove: Photoshop action

This case study describes a campaign for Dove, the personal care line, which aimed to increase affinity with the brand by building self-esteem amongst women in Canada.

Dove: Photoshop action

OgilvyOne Worldwide Toronto

Entry Information

Country where program ran: Started in Canada, went GlobalProgram start date: 03/04/13Program end date: 03/31/13Advertiser/Client Name: Unilever CanadaProduct/Service Description: The Dove Self- Esteem Project Dove is on a mission to encourage all women and girls to develop a positive relationship with beauty, helping to raise their self-esteem and thereby enabling them to realise their full potential.Category: Consumer Products (CP)

Strategy

Business problem

Dove wants to get its current users to satisfy more of their personal care needs with Dove products (whether...

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