Point of View: Black box media

Joe Mandese

A digital media guru has recently been talking more about what he doesn’t understand about the brave new world of digital media than what he does.

Black box media

Joe Mandese

Lately, I've become a big fan of a digital media guru who has been talking more about what he doesn't understand about the brave new world of digital media than what he does. His name is Terrence Kawaja (sounds like cow-wad-ja), and he is one of the principals of private equity firm Luma Partners.

If you've been to any of the many advertising technology conferences held in the US over the past couple of years, you may have had a chance to see Kawaja's schtick. I call it schtick endearingly, because Kawaja is prone to...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands