Point of View: Where Romney was right

Molly Flatt

The first large-scale piece of experimental research on the political influence of social networks published in September 2012 revealed that Facebook sharing can encourage people to get out and vote.

Point of View: Where Romney was right

Molly Flatt1000heads

I personally find this very difficult to admit, but Mitt Romney did at least one thing right over the past few months. The first large-scale piece of experimental research on the political influence of social networks, published in September in the science journal Nature, revealed that Facebook sharing can quadruple the power of a 'get-out-the-vote' message.

Yes, 'social contagion' makes people actually vote. Now, it would have been tempting for politicians to hurl a truckload of messages at these newly sanctioned Facebook gamechangers. Instead, Team Romney decided to...

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