Come a casa – The Biggest Family in Belgium

Agency name: LDV United
Client name: Come a casa
Category: Innovative Idea or Concept

BACKGROUND

Come a casa is a premium brand of ready-made meals. Its product range consists of Mediterranean products such as lasagnas and pastas. Come a casa has a 37,5% market share and a 77% assisted brand awareness.

Ready-made meals are often perceived as unhealthy convenience meals you eat alone. The ideal meal for students and bachelors.

Come a casa wants to invalidate this perception by offering lasagnas and pastas with fresh and tasty ingredients, in family-size portions. Every Come a casa product is a complete meal you can enjoy with the entire family.

Our campaign ‘The Biggest Family in Belgium’ had to reinforce the core brand values: togetherness and enjoying a delicious meal.

NATIONAL CONTEXT OF THE CAMPAIGN