A report from the President of the newly formed Syndicated Network Television Association
As we all know, over the last 20 years the broadcast landscape has changed dramatically. Just 10 years ago, the average household could receive only 22 channels. Today they can receive more than 49 channels and that number is growing every day. During that time of change, I was working in the media department of a mid-sized agency (which was small when I started, believe me...) and there were real advantages to be gained from those shifts. One big benefit was that we needed to think differently to stay competitive as anyone who pitches against Grey or Televest can tell you. As a result, our clients came to expect different approaches and ideas from us over the years.