Changing Times

This report from the President of the newly formed Syndicated Network Television Association outlines the four reasons for using syndicated TV in the USA - namely, program quality, targetability, reach and negotiating leverage.

Changing Times

A report from the President of the newly formed Syndicated Network Television Association

Allison BodenmannSNTA.

As we all know, over the last 20 years the broadcast landscape has changed dramatically. Just 10 years ago, the average household could receive only 22 channels. Today they can receive more than 49 channels and that number is growing every day. During that time of change, I was working in the media department of a mid-sized agency (which was small when I started, believe me...) and there were real advantages to be gained from those shifts. One big benefit was that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands