Noble Food: The Happy Egg Co
Branded - Food
Springetts Brand Design Consultants Ltd.
Noble Foods Ltd. , the UK's largest egg producer, came to Springetts with a brief to invent a brand with the following objectives:
Launch and grow a brand in an unbranded category
Achieve deep distribution
Promotions (minimise volume sold on deal)
Deliver premium profitability (long term plan to sell at higher prices) Deliver stand out presence at point of sale
Springetts developed a brand proposition based on Noble Foods’ animal husbandry: happy hens lay the tastiest eggs. From this starting point the brand name was developed – the happy egg co. And the subsequent design was created to deliver a new attitude in eggs for consumers. A distinctive design that cut through and engaged with people emotionally.