Global media consumption

Respondents from 31 countries included in a GlobalWebIndex survey spent an average of 10.7 hours a day consuming media in Q4 2012. Of this time, 42% was spent online on PCs, 23% watching TV and 12% online on mobiles. Of the key markets, Brazilians spent the most time consuming media; 12.3 hours a day. US audiences watched the most TV – up to 3.7 hours a day on broadcast TV and 0.7 hours online. Chinese consumers watched the least TV overall, but had the strongest penchant for online TV; 1.1 hours a day. Globally, 49% of respondents used a laptop when watching TV and 48% a mobile phone. When going online while watching TV, 59% chatted to friends and 43% searched for products to buy.

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