Kirkstall Brewery rebrand
Agency: WPA PinfoldClient: Kirkstall BreweryBrand: Kirkstall Brewery Category: Brand Identity - under £100,000
Executive summary
Kirkstall summary
Kirkstall Brewery was formed in 2010 by Steve Holt, a passionate advocate of craft beer. The opening of the brewery coincided with a period of deep economic recession, increasing beer tax and a record number of pub closures. In addition, there has been a boom in microbreweries and Kirkstall's core regional market (Yorkshire) has more microbreweries than any other region.
Creating a new craft brewery brand in this environment was particularly challenging, it...