PEDIGREE: Donation Glasses

This case study details a campaign for Pedigree Adoption Drive in New Zealand, an initiative which helps the Pedigree pet food brand amplify its brand positioning.

PEDIGREE: Donation Glasses

Colenso BBDO/Proximity New Zealand

Entry Information

Country where program ran: New ZealandProgram start date: 05/25/12Program end date: 06/30/12Advertiser/Client Name: Mars NZProduct/Service Description:The PEDIGREE Adoption Drive is an initiative set up by PEDIGREE that enables them to amplify their brand belief -to make the world a better place for dogs. It facilitates donations to dog shelters, with the ultimate goal of finding homes for shelter dogs. Every sale of PEDIGREE product triggers a percentage donation to the fund. Consumer donations can also be made to The PEDIGREE Adoption Drive...

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