Agency: Author: Not credited

From 'One Day' to 'Today'

THE ULTIMATE BRAND ICON

Up there alongside Coca-Cola, Marlboro, Levi's and Mercedes, sits Harley-Davidson, which according to Interbrand, is one of the most powerful brands in the world.

It is dripping with imagery and values redolent of Easy Rider, James Dean and Marlon Brando (although he didn't actually ride a Harley in The Wild One). Almost anyone from any walk of life and any country knows what Harley is and what it represents. Many have dreamt of owning one, whether they can ride or not. Those lucky enough to own one demonstrate a level of devotion, unparalleled in any other product category.

Harley-Davidson is undoubtedly an American legend and an icon of the 20th century.

You would like one, wouldn't you?

SO, WHY ADVERTISE?