msnbc.com – A Fuller Spectrum of News
Category: Small Budgets
Primary Agency: SS+K
Contributing Agencies: BEAM, Media Kitchen, Fuel Industries
Msnbc.com had a two-pronged challenge: to grow the brand by defining and differentiating it in a world of strong competition. msnbc.com's lack of a clear identity was a major issue for the site. In a world where media competition is an effortless click away, a media brand needs a strong identity to remain relevant and to protect its content from commoditization.
BRINGING THE IDEA TO LIFE