msnbc.com – A Fuller Spectrum of News

Category: Small Budgets
Brand/Client: msnbc.com
Primary Agency: SS+K
Contributing Agencies: BEAM, Media Kitchen, Fuel Industries

STRATEGIC CHALLENGE

Msnbc.com had a two-pronged challenge: to grow the brand by defining and differentiating it in a world of strong competition. msnbc.com's lack of a clear identity was a major issue for the site. In a world where media competition is an effortless click away, a media brand needs a strong identity to remain relevant and to protect its content from commoditization.

BRINGING THE IDEA TO LIFE