Idea: Breaking the language barrier
Sujit Patnaik and Vishal Bijlani
Campaign details
Brand owner: Idea CellularAgency: Lowe LintasBrand: IdeaCampaign duration: Last week of August until the second week of November 2010.Country: IndiaChannels used: Internet - microsites, widgets, Newspapers, Online video, Other and ambient media, Outdoor, out-of-home, Point-of-purchase, in-store media, Print - general, unspecified, Public relations, Radio, Social media, Sponsorship - media, Television
Executive summary
With over 2,000 dialects and 29 languages in India, you need to be a born linguist to make yourself understood without getting stuck or being...