Online behaviour of Chinese car consumers

With the economic take-off of the past 20 plus years, Chinese people moving up the income ladder prioritise car purchasing.
China is the only automotive market in the world which has maintained a 20 plus percent increase over the past 5 years. Traditionally, purchasing a car is a complicated and involving process. With the vast amount of information available on various online platforms, consumers can reject car brands and models even before they walk into a car dealership. This research provides data on actual browsing behaviour to inform marketers on where to connect and engage with car consumers of China....

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