Department of Labour: Immigration New Zealand's MAGNET programme
Rapport Advertising and Marketing
ENTRY INFORMATION
Category: Business and Consumer ServicesCountry where program ran: New ZealandDate program started/ended: 1 October 2007 – 31st March 2009
Product Description: MAGNET is a marketing programme created by Immigration New Zealand to attract skilled migrant labour to work and live in New Zealand.
Advertiser/Client Name: Department of LabourMedia Channels:Website: www.newzealandnow.govt.nz
STRATEGY
Marketplace Challenge:
New Zealand Immigration is a division of New Zealand's Department of Labour, and as part of this government body is tasked with, among...