Measuring emotions through a mobile device across borders, ages, genders and more

This paper argues that mobile phones are able to capture consumer responses to rich media, meaning that technology can be used to identify facial expressions and map these to emotional states.

Measuring emotions through a mobile device across borders, ages, genders and more

Rolfe Swinton and Rana El KalioubyRealityMine and Affectiva, USA

Preface

Measuring emotion is no longer solely the domain of desktops, or laptops for that matter. Mobile devices...