Local Expert Uses Research to Fish for All The Answers

Sandra Macleod
Echo Research

Fish4 is the umbrella brand name of a range of interactive online services, backed by the majority of the UK's regional newspapers. Through its entry point on the internet at www.fish4.co.uk, consumers can search vast databases of cars, homes, jobs and other directorybased services.

A major investment

Backed by the UK's regional press, the Fish4 site was launched in October 1999 and marks a major investment in interactive media.

Acting as an entry point to a range of online services, the Fish4 site provides access to Fish4cars, Fish4jobs and Fish4homes, while, in addition, an online directory service features 1.9 million businesses. Fish4 aims to be the UK's leading source for finding cars, jobs, homes and local businesses.