Which?

This case study, from UK consumer service Which?, shows how agencies MC&C and WPN delivered a 44% boost in ROI for an ongoing acquisition campaign that had been running for four years previously.

Which?

MC&C and WPN

THE TEAM

Mike Colling, John Willacy, Chevy Wall, Chris Skone James, Tim Stuart Buttle, Bob Nash, Annette Thurgood, Andy Oram, Tod Norman, Jonathan Gandy.Other contributors: Jellyfish – Search, Converso & RSVP – Telemarketing.

WHAT IS WONDERFUL ABOUT THIS WORK?

We took an acquisition campaign that has seen sustained success for four years, and significantly improved the results without changing product, offer, creative platform or material investment. We reached only 4% more of our audience, but response rose by 51 %, ROI by 44% and income by 62%.

OBJECTIVES

To improve acquisition and better understand...

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