Launching a new magazine in an old market

Angela Brooks

This paper describes the research programme conducted during the launching of a new magazine in Australia.

Launching A New Magazine In An Old Market

Researching the launch of B magazine in Australia

Angela Brooks General Manager, Research and Strategy, Pacific Publications, Australia.

INTRODUCTION

B is a magazine aimed at young women aged approximately 18-24 years. It was first launched in the United Kingdom in June 1997 by Attic Futura to complement the widely read teenage girls' magazine Sugar. The publication gained immediate acceptance in the United Kingdom as demonstrated by its initial audited circulation of over 200,000. The magazine also had gained support from the advertising market.

Attic Futura's owners...

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