Pernod Ricard: Jameson - Taste above all else

Jameson, a premium-priced whiskey brand, has grown in double digits since 2000 - even during the worst recession to hit the U.S.

Pernod Ricard: Jameson - Taste above all else

TBWA\Chiat

SUMMARY

Jameson Irish Whiskey is, and has been, one of the spirits category’s true success stories. It’s grown in double digits since 2000. It’s managed to maintain double-digit growth as a premium-priced brand in the worst recession to hit America (and the world) since the 1930s. And it’s managed to – organically – cultivate a cult following among arguably the most influential (and critical) people in spirits: bartenders.

By 2009, we were the world’s number one Irish Whiskey brand. The problem was, we weren’t the small import we were in 2000....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands