This paper discusses work conducted by Blauw Research for Philips in India on customer advocacy, specifically customer enthusiasm, recommendation behaviour and influence.
Focus on the flow of enthusiasm: Superpromoter research for Philips in India
Arne van de Wijdeven and Rijn VogelaarPhilips International and Blauw Research, Netherlands
Introduction of the superpromoter
In 2008 Blauw Research conducted a study on customer...