Focus on the flow of enthusiasm: Superpromoter research for Philips in India
Arne van de Wijdeven and Rijn Vogelaar
This paper discusses work conducted by Blauw Research for Philips in India on customer advocacy, specifically customer enthusiasm, recommendation behaviour and influence.
Focus on the flow of enthusiasm: Superpromoter research for Philips in India
Arne van de Wijdeven and Rijn VogelaarPhilips International and Blauw Research, Netherlands
Introduction of the superpromoter
In 2008 Blauw Research conducted a study on customer...