The growth of the region. What media research can show

Katherine Page
RSL Media, United Kingdom


Since the Asian Businessman Readership Survey was first published in 1985 the universe it surveys - senior business executives in key enterprises in these countries - has grown by 52%.

This mirrors and informs what we know about the region. The 1980s and 1990s have seen rapid industrialisation, the growth of gross domestic product and the emergence of significant consumer markets in this vibrant region.

As the economies have grown, so has the sophistication and importance of the financial infrastructure, manifested by the number of larger enterprises coming into the market, and the related increase in stock market flotations.

Over 3,000 companies are now listed on the exchanges in the eight ABRS countries (Hong Kong, Singapore, South Korea, Taiwan, Indonesia, Malaysia, Thailand and the Philippines), ranging from huge privatised listings, such as the Singapore Broadcasting Corporation, to companies which, ten years ago, were small family businesses and have since matured into major corporations through organic growth and acquisitions.