Get your digital wallet out

This article heralds the arrival of digital wallets, explaining the importance of this to brands and how they can make the most of them.

Get your digital wallet out

Tunde CockshottAmaze

With the arrival of digital wallets imminent, brands should stay ahead of the curve, making preparations now to tap into this powerful tool, which will bring huge benefits to customers and brands alike. The winners will be those brands that can optimise the real-time data generation but, at the same time, improve the customer experience.

In a remarkably short space of time, the smartphone has become the umbilical cord connecting consumers to the digital world – informing, entertaining and connecting them to social networks, and empowering people to streamline their everyday lives....

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