Epson Europe: Extreme Gamer
"The strength of this campaign lay in truly understanding the target audience. It showed exceptional detail and observation in recognising the obsessive nature of a gamer and presented the product in a truly innovative way."
Steve Aldridge, Partners Andrews Aldridge
Your Mum – Creative production
Agenda21 – Media
CLIENT • Epson Europe
WHAT IS WONDERFUL ABOUT THIS WORK? • We had to generate buzz and push sales of HD-ready projectors to the hard-to-reach gaming community. We created a piece of mobile gaming equipment to spark debate among the right people. We got over 1.2 million views, a click-through rate of 9% and an ROI of 5.5:1.