Epson Europe: Extreme Gamer

TWENTYSIX LONDON

JUDGE'S COMMENT:

"The strength of this campaign lay in truly understanding the target audience. It showed exceptional detail and observation in recognising the obsessive nature of a gamer and presented the product in a truly innovative way."

Steve Aldridge, Partners Andrews Aldridge

THE TEAM

Peter Petrella

Haydn Kerr

Hanja Baruschke

Jamie Readon

Nick Hamilton

OTHER CONTRIBUTORS

Your Mum – Creative production

Agenda21 – Media

CLIENT • Epson Europe

WHAT IS WONDERFUL ABOUT THIS WORK? • We had to generate buzz and push sales of HD-ready projectors to the hard-to-reach gaming community. We created a piece of mobile gaming equipment to spark debate among the right people. We got over 1.2 million views, a click-through rate of 9% and an ROI of 5.5:1.