Evian – Rollerbabies

CAMPAIGN : ROLLERBABIES

Client Company Name: DANONE

Brand Name: Evian

Category: Small Budget

CAMPAIGN BACKGROUND & SUMMARY

1. The Natural Mineral Water Market is under pressure in Europe

  • The natural mineral water market is being challenged in Europe. Sustainability, the credit crunch crisis, issues with purchasing power are putting pressure on natural mineral water purchase. While the cheapest water option, tap water, is on the rise.

  • Fierce competitions to gain market share

  • Dynamism of private labels and low price competitors

2.Evian in Europe is a premium water… increasingly struggling to justify its premium price

The 1st brand of mineral water sold in the world, evian is highly premium priced:

  • 3 times more expensive than other brands of spring water in France –