Integrating multiple agencies into one brand team

Stacie Hoffmeister

This article provides recommendations for setting up a cross-functional brand team with multiple external agencies.

Integrating multiple agencies into one brand team

Stacie HoffmeisterBelvedere Vodka

Today, just as a lead surgeon relies on a team of doctors, nurses and professionals to perform a complex operation, a brand leader relies on a team of specialists to elaborate an idea into a tightly integrated plan. As a result, a new kind of workplace diversity is emerging: a brand team made up of external agencies. The key variable within the brand leader's influence is the time it takes to get to higher levels of productivity, which is a difficult task in any team situation, let alone when...

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