The creative code: an organisational influence on the creative process in advertising
Mark W. Stuhlfaut
University of Kentucky
Author’s note
Before entering the academy in 2002, I spent 27 years working in advertising agencies. Late in my professional career, I had an epiphany after joining an agency as a senior copywriter. To take the job, I had moved to a midwestern city from a major US advertising centre, and, during the development of a new campaign, I noticed my ideas about what was creative were out of step with those of the copywriters and art directors at the agency with...