Pepsi – The Game

The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).

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Campaign Details

Advertiser: PepsiCo, Pepsi-Cola
Brand: Pepsi Cola
Campaign duration: 2009
Campaign objective: Build, defend brand position
Country: India
Media budget (USD): --
Media used: Television, Packaging, Radio, Print, Outdoor, Internet Microsite, Social Media, Mobile