Household Laundry Equipment (American Industry Overview)

This paper provides an overview of the household laundry equipment industry in the United States. It gives a snapshot summary of the industry, with additional sections on its development, organisation and structure, current conditions and leading companies.

American Industry Overview: Household Laundry Equipment

This classification covers establishments primarily engaged in manufacturing laundry equipment, such as washing machines, dryers, and ironers, for household use, including coin-operated equipment.

Industry Snapshot

Although mechanical washing contraptions existed before the start of the twentieth century, only since the 1950s has gas and electric-powered laundry equipment achieved widespread use. By the early 1990s, more than 70 percent of all U.S. homes had both a washer and a dryer. In 2008 laundry equipment was the second largest home appliance market, following refrigeration, with $4.1 billion in shipped products. There were 19 establishments operating...

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