Are today's advertisements too truthful for their own good?

This article criticises Lord Justice Leveson's comments in the Leveson Report, which looks into the practices of the British press, on the trustworthiness of information found on the internet.

Are today's advertisements too truthful for their own good?

Jeremy Bullmore

Havoc could ensue if Lord Leveson's logic were applied to advertising, says Jeremy Bullmore.

I have never read the Leveson Report. Even though its remit - "A judicial public inquiry into the culture, practices and ethics of the British press" - was of direct interest, its 2,000 pages daunted me. I read what other people wrote about it but not the report itself. So were it not for Matthew Parris's column in The Timesof October 22, I'd never have known what Lord Justice Leveson had...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands