NetCom: NetCom Turbo 3G

Norwegian company, NetCom, is the second largest company in the mobile broadband market, behind Telenor.

NetCom: NetCom Turbo 3G

MRM Worldwide/McCann Norway

ENTRY INFORMATION

Category: Communications/UtilitiesCountry where program ran: NorwayDate program started/ended: January 2008

Product Description: NetCom Connect is mobile Wireless Internet access for PC and Mac. Plug in the USB modem and surf the web – where ever you are.

Advertiser/Client Name: NetCom asMedia Channels: DirectMail

STRATEGY

Marketplace Challenge:

COMPETITORS:The market for mobile broadband in Norway consists of 4 players with our biggest competitor Telenor as market leader with a penetration of 43%, and NetCom (our client) as a challenger with 36%. All companies...

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