Synoptik – Age Campaign

Brand Name: Synoptic Age Campaign
Advertiser: Synoptik
Agency: Grey Copenhagen
Prize: Silver
Category: Luxury & Fashion


Synoptik Holdings is a retail chain of opticians with 105 stores in Denmark, 38 in Norway (trading as Brilleland), and 98 in Sweden. The challenge for this campaign was to generate significant growth in net turnover in Scandinavia by creating a powerful tactical campaign with an involving discount structure.


The quantitative objectives were defined in comparison to the same period in the previous year (March-May 2003):

  • To increase the combined net turnover* for Denmark, Norway and Sweden by 10% compared to the 2003 promotion**