JWT's 10 Trends for 2011

Ann Mack, Marian Berelowitz, Jessica Vaughn and Christine Miranda
JWT

EXECUTIVE SUMMARY

In our sixth annual year-end forecast of trends for the near future, technology is the overriding theme, driving many of our trends and at the center of others. The economy also continues to be a common thread.

JWT’s 10 Trends for 2011 report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year and specifically for this report.

Trends don’t happen in isolation. They tend to intersect and work in tandem with each other, as you’ll see here. And many are extensions or outgrowths of trends we formerly spotted; after all, trends with real significance can’t be assigned to just one calendar year. The trends explored here, which we believe have significant weight and momentum, indicate shifts that are likely to be with us for a while.