Public Health England: Change4Life resolution booster

This case study describes a campaign by Public Health England which promoted its existing Change4Life programme in January, in order to help people succeed with their New Year's resolutions.

Public Health England: Change4Life resolution booster

OgilvyOne London

The team

Emma De La Fosse – Executive Creative DirectorCharlie Wilson – Executive Creative DirectorJames Sexton – Creative DirectorMatt Williams – Creative DirectorBrian Sassoon – Head of PlanningAlistair Duvoisin – Business DirectorMark Woodward – User Experience ArchitectAmanda Jackson – Content StrategistJohn Reardon – Head of DeliveryJake Scully – Designer

How did the campaign make a difference?

Of those who talk about a New Year's resolution, 26% commit to it and only 10% succeed....

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