RSM Tenon: Wealth Experience

Tenon, a UK accountancy firm, needed a tactical campaign that would help build their brand and increase sales.

RSM Tenon: Wealth Experience

Tenon, Wealth Experience campaign

Print

Business-to-Business - Printed material promoting products or services to other business users

Tayburn

EXECUTIVE SUMMARY

In 2004, Tayburn helped Tenon develop a truly differentiated brand proposition and visual identity. Since launch, the ongoing challenge for Tayburn has been to create campaigns that not only build on Tenon's unique proposition, but also help drive revenue.

In 2009, the challenge was no different. What campaign could we create that would build the brand as well as sales?

Through consultation with Tenon, we identified that 2010 would see unprecedented change to tax and pension...

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