TD Bank Group: Building the Most Valuable Brand in Canada - Comfortably

TD Canada Trust had built its position as Canada's leading bank with initiatives that promised to put the customer first.

TD Bank Group: Building the Most Valuable Brand in Canada - Comfortably

DraftFCB

Section I — Basic information

Business Results Period (Consecutive Months): 2007 - 2012

Start of Advertising/Communication Effort: November 2007

Base Period as a Benchmark: 2004 - 2006

Section II — Situation analysis

a) Overall Assessment

The TD Canada Trust story shows how, when consistency is combined with insight, creativity and innovation, it can be incredibly powerful. And it's that combination that helped to create one of the more remarkable stories in Canadian marketing: how a number two bank, operating in a category of overwhelmingly...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands