TD Bank Group: Building the Most Valuable Brand in Canada - Comfortably
DraftFCB
Section I — Basic information
Business Results Period (Consecutive Months): 2007 - 2012
Start of Advertising/Communication Effort: November 2007
Base Period as a Benchmark: 2004 - 2006
Section II — Situation analysis
a) Overall Assessment
The TD Canada Trust story shows how, when consistency is combined with insight, creativity and innovation, it can be incredibly powerful. And it's that combination that helped to create one of the more remarkable stories in Canadian marketing: how a number two bank, operating in a category of overwhelmingly...