Rosetta: Snow Day
Category: Business and Consumer Services
Country where program ran: United States
Date program started/ended: Initial emails sent 12/15/09; event: 2/20/10
Product Description: "Snow Day" was Rosetta’s holiday card to clients and colleagues. But it was really designed to be a tangible demonstration of the considerable tools we have in our marketing arsenal that most people don’t know about.
Advertiser/Client Name: Rosetta
Media Channels: E-Mail and Instant Messaging
Provide a concise description of the marketplace and the role of the product or service within the marketplace. Description should briefly recap industry trends, the competitive environment, and brand positioning.