Rosetta: Snow Day

Rosetta

ENTRY INFORMATION

Category: Business and Consumer Services

Country where program ran: United States

Date program started/ended: Initial emails sent 12/15/09; event: 2/20/10

Product Description: "Snow Day" was Rosetta’s holiday card to clients and colleagues. But it was really designed to be a tangible demonstration of the considerable tools we have in our marketing arsenal that most people don’t know about.

Advertiser/Client Name: Rosetta

Media Channels: E-Mail and Instant Messaging

Print

TV/Video/Radio

Website: http://holiday.rosetta.com/snowday

STRATEGY

Marketplace Challenge:

Provide a concise description of the marketplace and the role of the product or service within the marketplace. Description should briefly recap industry trends, the competitive environment, and brand positioning.