Modular surveys for agile research solutions
John Crockett, David Jamieson and Grant Miller
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Introduction
The problem at hand
While online access panels have become standard operating procedure for many research practitioners, the merits and perils of this medium continues to be debated. For example, AAPOR's Report on Online Panelscontinued to caution against the use of non-probability sampling in specific instances where the aim of the research is to project an observation onto a larger population, yet acknowledged that, with sufficient rigor, panels could be a viable approach for some...