How a big car maker turned the small car market on its head
Agency AJF PartnershipAdvertiser GM HoldenAuthor Kate LeucharsTotal Campaign Expenditure $5 - 10 million
How can we launch the entirely new Holden Cruze into the toughest battlefield of all, small cars, at a time when category sales are dramatically dropping and the car itself is not in line with what consumers want?
Category:Battle for share against the longstanding leaders and the ‘scrappy pack’ The small car category is the most ruthless battleground of the car industry. Dominated for decades...