Aging Asia: How brands are tackling Asia's aging population

This article introduces Aging Asia, a series of articles on the challenges presented by Asia's aging population and the opportunities that older consumers represent for brands.

Aging Asia: how brands are tackling Asia's aging population

Dave McCaughanBibliosexual

Aging Asia

This article is part a series on how brands are tackling Asia's aging population. Read more.

For years I have been frustrated by marketers who seem to be ignoring the single biggest growth market in Asia Pacific: those over 60. I was frustrated at market researchers because they nearly always stopped any broad population study at 59, or thought stretching to 64 years of age was a big deal. I was equally frustrated with my old colleagues in advertising agencies who lived under the...

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