The real story... behind Japan's recovery

Dave McCaughan

A year after the March 2011 disasters in Japan, McCann Worldgroup conducted its consumer survey of 1200 people aged 15 to 65 to understand the mood of the nation.

The real story… behind Japan's recovery

Dave McCaughanMcCann WorldGroup Asia Pacific

"How have people really recovered?" It has been a constant question that I would imagine business people of all types with an interest in Japan have been asking constantly since the triple disaster of March 2011. And perhaps it is not surprising that the simple answer would be "people came together, forged a renewed sense of community and helped each other out. And then in 2012 have looked to try and move on," which would be partly true.

There has indeed been a new or renewed sense...

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