The media invoicing black hole
Yershon Media Assessment
a world where significant numbers of major corporations are regularly overpaying
for an important service, one that they rely on for driving their businesses
forwards and which, moreover, is one of their largest variable costs.
imagine a world where most of these companies are unaware of whether they have
received exactly what they ordered. Furthermore, the professional qualified
auditors appointed to these companies to approve and sign off their accounts can
only verify the monies paid, not whether the goods ordered have been received.
This is the state of play in the television advertising market, which is a
multi-billion-pound business in the