The New Unwired World: An IAB Status Report on Mobile Advertising
Joe LaszloInteractive Advertising Bureau
INTRODUCTION
Mobile advertising opportunities span a broad range from search to messaging to in-game placements. This first report will focus on mobile display advertising, examining this dynamic market as it stands during the summer of 2008. It illustrates mobile advertising considerations and outlines advertising opportunities on mobile devices, from the perspective of established interactive advertising on the web. And it seeks to answer the following questions:
What is mobile advertising?Understand the mobile landscape, who is using mobile applications, and the key mobile interactive...