HealthPartners – A New Way To Look At Healthcare
Category: Healthcare – Products & Services
Primary Agency: Preston Kelly
Media Agency: Marketing Midwest
Smiling doctors with smiling patients.
Historically, this was the creative standard for all healthcare communications in the Twin Cities market. Throw words like “hope” or “quality care” into a TV spot, outdoor or direct mail execution and a healthcare ad is born!
HealthPartners was operating in the same healthcare tone until they directed us to free them from the healthcare advertising mold with something new.