HealthPartners – A New Way To Look At Healthcare

Category: Healthcare – Products & Services
Brand/Client: HealthPartners
Primary Agency: Preston Kelly
Media Agency: Marketing Midwest



STRATEGIC CHALLENGE

Smiling doctors.

Smiling patients.

Smiling doctors with smiling patients.

Historically, this was the creative standard for all healthcare communications in the Twin Cities market. Throw words like “hope” or “quality care” into a TV spot, outdoor or direct mail execution and a healthcare ad is born!

HealthPartners was operating in the same healthcare tone until they directed us to free them from the healthcare advertising mold with something new.